One Page Checkout: Love it? Hate it? Fine with it? |
Post Reply | Page 123> |
Author | |
benpate
Groupie Joined: 15-February-2007 Location: United States Status: Offline Points: 0 |
Post Options
Thanks(0)
Posted: 21-April-2010 at 1:01pm |
Some interesting on-topic stuff found at link below
http://www.proimpact7.com/ecommerce-blog/one-page-checkout-5-reasons-why-not/ |
|
ProductCart SEO - Resellers and Affiliates welcome
|
|
amgqmp1
Groupie Joined: 01-November-2005 Location: United States Status: Offline Points: 0 |
Post Options
Thanks(0)
|
We love OPC and Guest Checkout. We used to get phone calls every day with people that needed help ordering from our shop (PC 2.76p). Those are thankfully gone now with PC 4.0.
|
|
caughlan
Groupie Joined: 25-September-2006 Location: Canada Status: Offline Points: 0 |
Post Options
Thanks(0)
|
Thank for your feedback - All very good to know. I understand how complex the checkout page is and didn't mean to minimize the efforts that have gone into it. The guys got my upgrade fee so that I could get the code after all :) I still think that applying some design and layout to my own site will give it the feel I'm looking for (similar to the feel of hosted shopping cart checkouts) without conflicting with the superior features and options PC offers over those other carts. The page just isn't what I expected visually so I know I have my work cut out adding some styling to match some of my wishes, but will be limited by the existing code and that's fine.
So to reiterate before I leave it to rest, the features are what I'm here for and I'll work with what's given to me. I think OPC is far superior to other checkouts. I recognize that my primary issues were design related and I can customize the look to my customer base without conflicting with features. And I trust that EI is always looking for ways to improve and if there's a way they will. I've always been more than happy so far. |
|
Guests
Guest |
Post Options
Thanks(0)
|
I agree that the option to create an account to log into existing account should not be part of the OPC. Many things could be happening here in the background, and it is less psychologically traumatizing.
I'd go so far as claiming this isn't really part of the OPC; it's more about recognizing who a customer is before getting into that process. For example, if someone shopping as a wholesaler hadn't logged in yet, that would change a lot of what is displayed in the OPC. Maybe more important is this option itself and this stage of process so's new customers aren't overwhelmed. |
|
ProductCart
Admin Group ProductCart Team Joined: 01-October-2003 Status: Offline Points: 135 |
Post Options
Thanks(0)
|
Stacelynn,
Thanks again you for your feedback. We considered your suggested layout (screen shot above) as a possible candidate for One Page Checkout during development. Sean will probably remember this as well. There are many reasons why it did not make the final cut. Among them:
|
|
Guests
Guest |
Post Options
Thanks(0)
|
@caughlan You are making good contributions here; please don't shy away from contributing further. There are many threads on issues related to this topic. That might be why you are feeling that more has been said here on this than you see on this thread. Also, I think EI is responding more generally here than to just you even on this thread. The checkout process is super crucial. It takes a log of work to build a good site, populate it with product, optimize is for SEO/SEM/SMM, get the traffic and then convert that traffic to sales. That last part is hugely dependent upon the checkout process -- real shame to see all of that effort to get a client to this point and then maybe lose them. So, all the input we that can be gathered here on this thread will definitely help to make the next upgrade of PC all that much better. |
|
caughlan
Groupie Joined: 25-September-2006 Location: Canada Status: Offline Points: 0 |
Post Options
Thanks(0)
|
wow - I'll have to assume there was some mystery post other than mine that you're referring to. [edit: referring to the EI comments]
What I said was that on further reflection my issue was just design related. And I thought I posted it quickly enough after my original post to state that I see what Sean was referring to and I gave it more thought. Makes me afraid to contribute to the conversations guys. Stacelynn FYI This is what I'm implementing... I just think its a little easier to follow, what can i say Edited by caughlan - 08-April-2010 at 12:22am |
|
Guests
Guest |
Post Options
Thanks(0)
|
While I've a few clients that confuse the long page/all fields revealed layout with One Page Checkout theory/practice and they seem to think that would be preferable, I disagree with them and agree with EI here. While I don't have studies at my finger tips at the moment, I've read them and I've as many other clients that know that the full set of fields is psychologically traumatizing to end-users and does lead to abandoned carts. However, I think the issue here should be about balance. Merchants have a concern here, and I think some of them are not unjustified. Comparing with Gap.com is not exactly an apples to apples comparison as they have business rules that make things simpler for them whereas PC has to handle a very complex array or possible business rules. So it is different that than Gap.com and is a bit different from one PC merchant to the next. There are many cost/benefit analyses to be made here in an effort to move towards a bit better balance that leads to the most "abandoned cart resistant" OPC in this context. I hope that this thread contributes ideas that can make a more refined version that approaches a better ideal of what this PC OPC can be. Bottom line: I think it is indeed all going in the right direction, but it also could use some refinement to dial it in really well. There's probably not going to be any way to make everyone completely happy, but then PC is a generic shopping cart meant to handles ALL KINDS of business models, so it would be unreasonable to expect this from it. Merchants that aren't completely happy with what results from this have the option to get PC developers involved who can customize the functionality to match their preferred behavior based upon their specific business rules. I'm going to listen more here on this thread and then do a new top to bottom evaluation and add my recommendations next week (I hope; time provided). |
|
ProductCart
Admin Group ProductCart Team Joined: 01-October-2003 Status: Offline Points: 135 |
Post Options
Thanks(0)
|
Who says that a really long page is preferable?
Are there studies that show that a long page that leads to significant vertical scrolling is preferable to an "accordion" layout? As we have pointed out before, among many leading Web stores that we studied while developing "One Page Checkout" is Gap.com. Well, they use "accordion" panels and "Continue" buttons and they do one billion in sales on the Web. One billion dollars. So, to answer the comments in the posting above:
But suggesting that the current layout should be dropped and replaced by a long checkout page that will force customers to perform substantial vertical scrolling while trying to checkout is not correct in our view and not something that we will implement. |
|
caughlan
Groupie Joined: 25-September-2006 Location: Canada Status: Offline Points: 0 |
Post Options
Thanks(0)
|
When looking carefully at the accordion/continue issue I realize its more the layout of the default design that's bothering me - ie there's no indication of whats ahead and what's been done, the page layout is confusing etc. And that might just be a matter of altering the actual design and layout rather than the AJAX itself. One site I saw says "use this address?" instead of 'continue' and its those little things that might make the page a whole lot friendlier - maybe it just needs a designer/ecommerce-guru's touch.
|
|
Post Reply | Page 123> |
Tweet
|
Forum Jump | Forum Permissions You cannot post new topics in this forum You cannot reply to topics in this forum You cannot delete your posts in this forum You cannot edit your posts in this forum You cannot create polls in this forum You cannot vote in polls in this forum |