Google Merchant - Data Feed
Printed From: ProductCart E-Commerce Solutions
Category: ProductCart
Forum Name: Search Engine Optimization
Forum Description: Talk about ways to optimize your ProductCart store for search engines
URL: https://forum.productcart.com/forum_posts.asp?TID=4421
Printed Date: 18-May-2024 at 3:40am
Software Version: Web Wiz Forums 12.04 - http://www.webwizforums.com
Topic: Google Merchant - Data Feed
Posted By: joshs
Subject: Google Merchant - Data Feed
Date Posted: 14-April-2011 at 12:28pm
http://googlemerchantblog.blogspot.com/2011/03/changes-for-google-product-search.html
Thought I might post this.
Looks like preparing the file will take an extra bit of time.
For Feeds Targeting the United States, United Kingdom, France and Germany
Unique Product Identifiers [required for most categories]: With user reviews, prices, related items, and videos, "product pages" (example: Canon S95) help users make decisions about what to buy. To help us match product listings to these pages, we ask merchants to provide “unique product identifiers.” Starting May 3, we will require unique identifiers for all products except apparel and one-of-a-kind items. Products without unique product identifiers may not be listed in Google Product Search, though the feed may not be disapproved. To learn more about these identifiers, please visit our Help Center.
Shipping Information [required] When shoppers are trying to find the best deal, online or offline, they need to know the full cost of an item - including the cost of shipping. To help them accurately compare prices, we will begin requiring shipping information for Google Product Search on June 6th. After that date, we may disapprove feeds from accounts that do not include this information. Please visit this Help Center article to learn more about how to specify shipping costs either at the account or item level.
For Feeds Targeting the United States
Tax Information [required]: To ensure that shoppers have a seamless experience when they click through from Google Product Search to your site, we’re making tax information required for all feeds targeting the United States. As we’re doing with shipping cost information, we will be making this change on June 6th; after that date, product listings that do not include tax information at the account level, or in the “tax” attribute, may be rejected. You can learn more about providing tax information in this Help Center article. (Please note that feeds targeted to countries other than the United States already require inclusion of VAT in the “price” attribute.)
New Sale Price Attributes [recommended] Shoppers everywhere love sales. To help make sure your sale price is included in Google Product Search, and for the right duration, we’re adding two attributes to the United States Product Search feed specification, “sale price” and “sale price effective date.” The attributes are recommended for the items that you have put on sale, but are not required. If you do include these new attributes, you should continue to provide the “price” attribute with the non-sale price from your website. You can learn more about these new attributes in our
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Josh Shirley
josh@windsurfutah.com
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Replies:
Posted By: Hamish
Date Posted: 14-April-2011 at 8:26pm
Hi Josh,
Thanks for the post - it's good to spread the word:-)
The development team @ Early Impact are already investigating the requirements and the changes that will be required.
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Editing ProductCart Code?
See http://wiki.earlyimpact.com/developers/editcode" rel="nofollow - WIKI Guidelines for Editing ProductCart's ASP Source Code
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Posted By: joshs
Date Posted: 21-April-2011 at 2:10pm
Decided to build my own xml creator add-on for this.
Works pretty quick.
Once the settings are in place it takes a single click to update or schedule it to run on its own.
probably redundant, but it will save me time.
Email me if you want a copy of the files.
josh@location3marketing.com
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Josh Shirley
josh@windsurfutah.com
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Posted By: ProductCart
Date Posted: 04-June-2011 at 3:30am
Hi everyone,
Just an update to say that we released the updated Google Product Search data feed generator. Please see:
http://blog.earlyimpact.com/2011/06/google-product-search-data-feed.html - http://blog.earlyimpact.com/2011/06/google-product-search-data-feed.html
Make sure that you review the updated documentation to understand what's
new and how to leverage Custom Search Fields to include unique product
identifiers (if applicable to your business).
Let us know if you have any problems with the updated Google Product Search data feed generator.
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The ProductCart Team
Home of ProductCart http://www.productcart.com" rel="nofollow - shopping cart software
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