Complete Confusion!!!

OK.. here it goes..

I've been able to upload products/descriptions/etc... that's cool.

Now comes the tough part..and I'm stumped...

we are going to be having distrubutors(affiliates) market our products through websites created by BTO shop cart.  When I look at the links generated that the distributors would use to market their sites (ie a clone of our store) I'm taken to a relatively blank template page with category links on the left hand side...and nothing in the main content section.

How do I get content into this main section of these templates?  Do I actually need to download the template itself from the server and place the coding in it or is the content on the storefront page (used by distributors) completely generated by the various fields in the control panel?

I'm stumped and at a loss.

RW

I understand that explanation... howver, I'm having difficulty generating the actual storefront home page per se.

Generating the individual product pages, etc..is fine.  I'm just trying to understand how the actual storefront homepage is generate if you are using a product cart template and not your own site template.

Thanks for assistance in advance.