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Gift registry: usability issues

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katharina View Drop Down
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    Posted: 02-July-2006 at 1:05pm

Ok I've played with the gift registry for the first time in my life.  It was very hard to figure it out. 

I've created an account, created a registry, and tried to add products to the registry.  It took me 4 tries to figure it out.  Can you imagine how a customer would feel?  So you click on add products to your registry, then you browse to the products you like, and then nothing.  You have to add the item to your shopping cart before adding to the registry.  The problem is that it doesn't say so, and customers get lost.   It needs an additional button for "add to registry", just like you have one for "wish list" or "add to shopping cart" on the product page. 

I would turn off the gift registry for my customers, because of this flaw, and noticed that you cannot disable it in the back end. 

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Post Options Post Options   Thanks (0) Thanks(0)   Quote ProductCart Quote  Post ReplyReply Direct Link To This Post Posted: 03-July-2006 at 12:50am
We have no reports of any store indicating that their customers had a problem with adding items to their registry. Don't assume that customers will have an issue with a certain feature until you have spoken with several of them and found that this is indeed the case.
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