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ProductCart 
Admin Group 
ProductCart Team Joined: 01-October-2003 Status: Offline Points: 135 |
 Topic: Generating static HTM pagesPosted: 07-December-2005 at 2:01pm |
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Creating Static Store Pages Using a Custom 404 Error Handler
At Early Impact we are always looking for ways to help you increase your online sales. Achieving good search engine rankings is a key component to any Internet marketing strategy.
Having product and category page URLs that are search engine friendly can help. We believe that we have found a technique that will allow you to improve your search engine rankings, is easy to implement, does not require substantial code changes, and does not violate any Webmaster "best practices" (which is a crucial concern for us).
Using a custom 404 error handler - especially created for ProductCart-powered stores - your Web server will rewrite the URL of dynamic pages so that they look and behave like static .htm pages. If you are using ProductCart v3, the page URLs will also include the product and category names, thus becoming even more search engine friendly.
The attached document and ASP files can help you edit your existing ProductCart-powered store to accomplish this.
We are the first ones to use this technique, on our own software store. For example, here is a product details page: http://www.earlyimpact.com/eistore/productcart/pc/ProductCart-Shopping-Cart-Software-v3-118p431.htm
... and here is a category page: http://www.earlyimpact.com/eistore/productcart/pc/ProductCart-eCommerce-Software-c118.htm
The ASP pages are presented to the browser as ".htm" pages. These ".htm" pages actually don't exist on the server. The user is "transferred" from the missing .htm page to the asp page "behind the scene" using a technique that takes advantage of the custom 404 error page.
We have done extensive research and believe that this technique does not violate any "best practices" because the custom 404 error handler will correctly report that a page does not exist (404 server response code), except for properly formatted product and category links (and these pages do exist, although they are ASP pages).
Download the attached file for more information, system requirements and detailed installation instructions. Please note that we do not provide technical support on implementing this technique on your Web store. Please use this forum to communicate with other ProductCart users about your experience.
Let us know if this helps your search engine rankings!
You can download the file here: http://wiki.earlyimpact.com/productcart/seo-urls Edited by earlyimp - 11-October-2008 at 3:47pm |
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watercrazed
Groupie 
Joined: 31-December-2005 Location: United States Status: Offline Points: 0 |
Posted: 18-February-2006 at 7:30am |
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Well, People Did it?
I am a little leary of using custom 404 errors pages in this manner, and would like to hear how it worked for others. It looks like it may be creating duplicate pages. This was the search I ran in google. artwork "Anne Ormsby" site:www.ormsbyeditions.com out of 54 results 42 were asp pages, 36 supplemental Which tells me that there are 24 pages that propably should rank for that term that phase will not. Now I have no Idea if it is due to using custom error pages, but.. why all the supplement rated pages. Were they there before the implementation of the 404 redirect? Do you see the same thing or am I missing something? Do you think have pages on the site and in the index listed as supplement is a big deal or does not mean a thing? I need to know. I have had no problem in getting cart pages indexed. I am not sure that just having an htm extention and no ? in the url makes a difference in ranking. Now if we were talking about a keywork page name like watercolor/coastal-painting.htm that would be a different issue. Anyone know how to get a watercolor/coastal-painting.htm type url for each product without doing a manual rewrite for each page? if you do we need to talk. |
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watercrazed
Groupie
Joined: 31-December-2005 Location: United States Status: Offline Points: 0 |
Posted: 18-February-2006 at 7:43am |
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Now to be fair I just ran an google search on
Brown Square Tote and the site came up 2nd out of 700,000 I would be interested in knowing the ranking this search or others pre and post change. |
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thrion
Groupie
Joined: 27-October-2005 Location: United States Status: Offline Points: 0 |
Posted: 06-April-2006 at 3:08pm |
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I think it's hard to judge from one website, especially for one this size and one that sells so many unique items. Just for grins, we did some extra testing on this site. If you search for any of the main site keywords (except for the ones that include the designers name), the site is no where to be found. If you search for product names or the designers name, the site comes to the top of the list. Also interesting is that the site only has a PR of 2. We have a PR of 4 and are not using the static pages. Looking at links, google only lists a handful of links for this site and almost all of them are links from the site to itself. MSN shows 0 and yahoo shows just over 100. Would love to get other opinions on this too...anyone trying this? |
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geoff
Newbie 
Joined: 15-January-2006 Status: Offline Points: 2 |
Posted: 17-April-2006 at 9:30pm |
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This is something that I would like to be able to impliment. However, on the 1and1 shared MS hosted service that I am currently using I do not have the ability to modify the IIS settings.
Are there any other ways of dealing with naming dynamic pages? For example should I just generate all the dynamic pages names and paste it into the site map? Sorry if this is a dumb question! |
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yeeyeng
Newbie
Joined: 19-May-2006 Location: United States Status: Offline Points: 0 |
Posted: 24-July-2006 at 10:06am |
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I have v2.76 BTO + Apparel Add-on; I download the SEO file and upload to my server. It works but the "color swatch" function disappears. I bet the SEO file supports the standard and BTO, I wander does Early Impact has a version of SEO file that support the Apparel Add-on? So that the apparel function will work properly with the SEO function. |
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shamusOmalley
Newbie
Joined: 01-August-2006 Status: Offline Points: 0 |
Posted: 01-August-2006 at 11:06am |
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Any plans to port this SEFU mod to v3?
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yeeyeng
Newbie
Joined: 19-May-2006 Location: United States Status: Offline Points: 0 |
Posted: 02-August-2006 at 11:42am |
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I agree, I think Early Impact should considered SEO as one of the selling points for it's productcart. This function should include in v3. Edited by yeeyeng - 02-August-2006 at 11:43am |
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shamusOmalley
Newbie
Joined: 01-August-2006 Status: Offline Points: 0 |
Posted: 02-August-2006 at 12:01pm |
I actually have an upcoming project with a client that is requiring this and force me to purchase 2.x  Any response from the admins would be greatly appreciated! |
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ProductCart
Admin Group
ProductCart Team Joined: 01-October-2003 Status: Offline Points: 135 |
Posted: 02-August-2006 at 12:52pm |
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Yes, we will post the files soon, but probably after August 9, which is the official release date for the final version of v3. That way we can post the most updated version of the files that are affected by this feature. This post is now obsolete. The files have been posted. See above. Edited by earlyimp - 08-May-2007 at 9:40pm |
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Generating static HTM pages
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shamusOmalley wrote: