Hi Maria,
We are a Product Cart certified developer so this post comes from that perspective.
You don't need to have experience with programming to setup the design for your store BUT you do need to be able to create an HTML page with your graphics. You will also need to be somewhat familiar with Cascading Style Sheets (CSS) as almost all formatting is handled by CSS.
Early Impact created a PDF that explains in detail what is involved with integrating a web design/site into Product Cart. It is located here:
http://www.earlyimpact.com/productcart/support/index.asp#manuals - http://www.earlyimpact.com/productcart/support/index.asp#manuals
Go to this link and click on "Integrating ProductCart v3 with your Web site" to read it. If that explanation is ovewhelming then you probably wouldn't be able to integrate a design into Product Cart. If it seems OK, then you should be fine.
The demo stores look clean because a graphic designer created a nice web design and that design was used to create the Product Cart template for those sites. Those designs do not come with Product Cart when it is intalled.
There is NO drag and drop for creating a design or placing elements into the design. Product Cart comes with one prebuilt template that works without modification and that has most of the features of the demo stores. It is not fancy but it is functional "out of the box". It has a header, left and right columns, a center content area and a footer. The default template includes the category navigation with the plus signs, content page list, small shopping cart, recently viewed products, product search, my account, etc.
The "drop down menus" feature would require programming and a very good knowledge of HTML and CSS.
Personally we find integrating a design into Product Cart fairly easy BUT we have built over 60 Product Cart sites and have a lot of experience building web sites. But we have clients who have tweaked their own store designs without much trouble as long as they were somewhat familiar with HTML and CSS.
I hope this helps and I hope you get some feedback from other store owners who have integrated their own designs into Product Cart.
------------- NetProfits Internet Consulting
Certified ProductCart Developer
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