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Hi Lindsay,
Well, maybe not so perfect after all.
Knowing that you are working on structured data/schema.org markup (which I am too), my quick edit above is way too down and dirty for that, and now that I look at the full implications of it, rather unsightly -- The numeric value will display next to everywhere the icons are called (via the WriteStar subroutine), including on each individual review.
That, I think, makes it unsightly.
More to the point for structured data/schema.org markup, though, it's not practical: this sub can't be used to markup the aggregateRating properties, else they will recur over an over again.
The better solution is to append some code to the end of the pcs_ShowRating subroutine in viewPrdCode.asp and/or on prv_increviews.asp and then again on prv_allreviews.asp.
Here's a rough on what that code would look like, though I would abstract this out to a subroutine called in each of these instances. In each of these files, find something like: (white space varies a bit in each file) Just after that, add:
<% query = "SELECT COUNT(pcRev_IDReview) AS revCnt FROM pcReviews WHERE (pcRev_IDProduct = "& pIdProduct &") AND (pcRev_Active = 1);" set rsTemp = connTemp.execute(query) if NOT rsTemp.eof then %> <span id="aggregateRating" itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">(<span itemprop="ratingValue"><%=pcv_tmpRating%></span>/<%=pcv_MaxRating%>) based on <span itemprop="reviewCount"><%=rsTemp("revCnt")%></span> customer ratings</span> <% end if set rsTemp = NOTHING %>
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My preference would be to add it on prv_increviews.asp (rather than viewPrdCode.asp -- so's not to have this twice on the product page AND so's not to clutter up the top of the product page data with it) and then again on prv_allreviews.asp
Here's an example (WARNING: wear a hardhat -- work in progress) with this in all three locations: http://pc47a-wms-net.3060.wmsmerchantservices.com/store/pc/viewPrd.asp?IDProduct=1&IDCategory=2" rel="nofollow - http://pc47a-wms-net.3060.wmsmerchantservices.com/store/pc/viewPrd.asp?IDProduct=1&IDCategory=2
Hope this helps you out better.
Meanwhile, lots of structured data stuff to do regarding the reviews themselves on both product pages and the "all reviews" page for a product (along with other SEO issues with the latter including duplicate title tag, duplicate meta description tag, bad canonical URL tag, etc. -- issues I've already solved if you are interested).
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