I am going to post our position on this matter
as clearly as possible and then I am closing this thread.
If anyone would like to discuss further, then I
invite you to contact us directly and we will be happy to have a full length
conversation about it.
It is very important to me that misinformation
is not floating around here to confuse store owners.
1) As we
already posted above the W3C issues will likely be resolved in the next
release. We have been… and still are…
working on W3C compliance, but it is a process.
So to be clear, we are working on W3C compliance and many pages already
are compliant (or extremely close).
2) You
mention Google "may" validate HTML in the future. If they do ProductCart will be ready! We have always stayed on top of the latest
SEO requirements. It is not correct (and
very misleading) to suggest that W3C compliance will affect rankings. We can have an entire conversation on those
services and tools you mention separately, but it is a fact that Google does
not validate your HTML today. It is very
important to be clear on this point as many store owners are compelled by
misinformation to spend time on things that have little to no impact on their
rankings.
3) Our
position was not based on an article found on the web. Our team has extensive experience with SEO
optimization and subscribes to all of Google's blogs and feeds. We watch of all of Matt Cutt's videos and use
years of real world experience in drawing our conclusions.
4) Greg,
as a long-time reseller, your customers are store owners. As you are saying, store owners do care about
W3C compliance, and that is exactly why we have said we are working towards
it. What I said is customers are not
checking for it… and by customers I mean "shoppers". How many shoppers to do you feel run your
site through a W3C validator before they purchase? We have spent the past year focusing our
development on the top features that will increase SEO ranking and sales “for
real”. For instance, our work with
Google Trusted Stores is a much better indicator to a customer that your store
is trust worthy than if your source code contains an "align
tag".
Our goal is the deliver the best possible
software and we've spent our time on what we feel is the most valuable in terms
of cross device compatibility, generating sales, and effective SEO. W3C compliance will come, but if you are
looking at reasons to upgrade there are dozens of new features with concrete value over W3C.
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