ETA on Mobile Add-in for BTO

Hi Desiree,

Sean touched on a couple topics.  To clarify, 2012 was almost entirely devoted to updating 3rd Party integrations and certifications (e.g FedEx, PayPal, etc.).  To be honest, we would much rather be building fun new features, but these are the core services our merchants depend on and they needed updates.  Keeping up on the 3rd Party integrations is incredibly costly for us, but it's one of those things we do for our merchants that makes that Support and Updates plan totally worthwhile.  That said, there are dozens and dozens of updates, patches, and features already completed for v4.7 and there will be a new ProductCart release in 2013.  Sean mentioned October for PayPal, but we have a lot of internal deadlines we share with trusted devs like Sean... but we still have not made an official announcement.  Support for PayPal’s latest lineup will be available via “check for updates” soon.

Ok! So to answer your question... 2013 will have more feature updates, but I'm not sure this will be one of them.  We have a lot of new data from merchants telling us that the mobile add-on is a huge asset.  However, the minimal mobile format isn't really conducive for purchasing complex, configurable products.  I think we'd have to rebuild BTO from the ground up with a native layout for it to be effective.  The fact is that tablets are already served the full site and smart phone users have the option to switch to the full site.  So the BTO mobile issue isn't as big of an issue as it appears before you look at the data.  That said, I’m sure you hear feedback from customers and I’d love to hear from you.  Feel free to send us an email to our support address.