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Direct Link To This Post Topic: Generating static HTM pages
    Posted: 07-December-2005 at 2:01pm

Creating Static Store Pages Using a Custom 404 Error Handler

 

At Early Impact we are always looking for ways to help you increase your online sales. Achieving good search engine rankings is a key component to any Internet marketing strategy.

 

Having product and category page URLs that are search engine friendly can help. We believe that we have found a technique that will allow you to improve your search engine rankings, is easy to implement, does not require substantial code changes, and does not violate any Webmaster "best practices" (which is a crucial concern for us).

 

Using a custom 404 error handler - especially created for ProductCart-powered stores - your Web server will rewrite the URL of dynamic pages so that they look and behave like static .htm pages. If you are using ProductCart v3, the page URLs will also include the product and category names, thus becoming even more search engine friendly.

 

The attached document and ASP files can help you edit your existing ProductCart-powered store to accomplish this.


Download the files >>

 

We are the first ones to use this technique, on our own software store. For example, here is a product details page:

http://www.earlyimpact.com/eistore/productcart/pc/ProductCart-Shopping-Cart-Software-v3-118p431.htm

 

... and here is a category page:

http://www.earlyimpact.com/eistore/productcart/pc/ProductCart-eCommerce-Software-c118.htm

 

The ASP pages are presented to the browser as ".htm" pages. These ".htm" pages actually don't exist on the server. The user is "transferred" from the missing .htm page to the asp page "behind the scene" using a technique that takes advantage of the custom 404 error page.

 

We have done extensive research and believe that this technique does not violate any "best practices" because the custom 404 error handler will correctly report that a page does not exist (404 server response code), except for properly formatted product and category links (and these pages do exist, although they are ASP pages).

 

Download the attached file for more information, system requirements and detailed installation instructions. Please note that we do not provide technical support on implementing this technique on your Web store. Please use this forum to communicate with other ProductCart users about your experience.

 

Let us know if this helps your search engine rankings!

 

You can download the file here: http://wiki.earlyimpact.com/productcart/seo-urls



Edited by earlyimp - 11-October-2008 at 3:47pm
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Direct Link To This Post Posted: 18-February-2006 at 7:30am
Well, People Did it?

I am a little leary of using custom 404 errors pages in this manner, and would like to hear how it worked for others.
It looks like it may be creating duplicate pages.

This was the search I ran in google.
artwork  "Anne Ormsby" site:www.ormsbyeditions.com

out of 54 results
42 were asp pages,  36 supplemental

Which tells me that there are 24 pages that propably should rank for that term that phase will not. Now I have no Idea if it is due to using custom error pages, but.. why all the supplement rated pages. Were they there before the implementation of the 404 redirect?

Do you see the same thing or am I missing something?
Do you think have pages on the site and in the index listed as supplement is a big deal or does not mean a thing?

I need to know.

I have had no problem in getting cart pages indexed.  I am not sure that  just having an htm extention and no ? in the url makes a difference in ranking. Now if we were talking about a keywork page name like watercolor/coastal-painting.htm that would be a different issue.

Anyone know how to get a watercolor/coastal-painting.htm type url for each  product without doing a manual rewrite for each page?  if you do we need to talk.





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Direct Link To This Post Posted: 18-February-2006 at 7:43am
Now to be fair I just ran an google search on
Brown Square Tote

and the site came up 2nd out of 700,000
I would be interested in knowing the ranking this search or others
pre and post change.
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Direct Link To This Post Posted: 06-April-2006 at 3:08pm

I think it's hard to judge from one website, especially for one this size and one that sells so many unique items.

Just for grins, we did some extra testing on this site.  If you search for any of the main site keywords (except for the ones that include the designers name), the site is no where to be found.  If you search for product names or the designers name, the site comes to the top of the list.

Also interesting is that the site only has a PR of 2.  We have a PR of 4 and are not using the static pages.

Looking at links, google only lists a handful of links for this site and almost all of them are links from the site to itself.  MSN shows 0 and yahoo shows just over 100.

Would love to get other opinions on this too...anyone trying this?

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Direct Link To This Post Posted: 17-April-2006 at 9:30pm
This is something that I would like to be able to impliment. However, on the 1and1 shared MS hosted service that I am currently using I do not have the ability to modify the IIS settings.

Are there any other ways of dealing with naming dynamic pages?

For example should I just generate all the dynamic pages names and paste it into the site map?

Sorry if this is a dumb question!
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Direct Link To This Post Posted: 24-July-2006 at 10:06am

I have v2.76 BTO + Apparel Add-on; I download the SEO file and upload to my server.  It works but the "color swatch" function disappears.  I bet the SEO file supports the standard and BTO, I wander does Early Impact has a version of SEO file that support the Apparel Add-on? So that the apparel function will work properly with the SEO function.

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Direct Link To This Post Posted: 01-August-2006 at 11:06am
Any plans to port this SEFU mod to v3? 
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Direct Link To This Post Posted: 02-August-2006 at 11:42am

Originally posted by shamusOmalley shamusOmalley wrote:

Any plans to port this SEFU mod to v3? 

I agree, I think Early Impact should considered SEO as one of the selling points for it's productcart.  This function should include in v3. 



Edited by yeeyeng - 02-August-2006 at 11:43am
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Direct Link To This Post Posted: 02-August-2006 at 12:01pm
Originally posted by yeeyeng yeeyeng wrote:

I agree, I think Early Impact should considered SEO as one of the selling points for it's productcart.  This function should include in v3. 



I actually have an upcoming project with a client that is requiring this and force me to purchase 2.x

Any response from the admins would be greatly appreciated!

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Direct Link To This Post Posted: 02-August-2006 at 12:52pm

Yes, we will post the files soon, but probably after August 9, which is the official release date for the final version of v3. That way we can post the most updated version of the files that are affected by this feature.

This post is now obsolete. The files have been posted. See above.



Edited by earlyimp - 08-May-2007 at 9:40pm
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