custom product attributes??

hi all,

i want to add more attributes to my products, to be shown in viewPrd.asp. for example:

brand name
brand logo
...
manufacturer URL
blog link (takes user to Blog results page showing my posts about that product)
compare prices (maybe takes them to a Google Shopping results page)

etc



is this what the Attributes 1-5 fields are for? if so, is adding more attributes as simple as creating more columns... Attributes 6-20?

something tells me this won't be easy as adding a new column to a spreadsheet, uploading it, and calling that info into an .asp file..

thanks for the in-depth reply! really helpful.

the Blog link and the Compare Prices were just cool ideas.. and i know there's more to making it happen beyond productcart.

the product detail and (some of the) underlying included pages are being modified -- carefully, so i don't break anything.

product import tool isn't really necessary. just want to put basic info inside any number of custom fields.

let me give a simpler example to make sure i understand...



in the database:

brand:        SuperZoomy
name:        Frizzybee
category:     frisbee
cool word 1: unique
cool word 2: spazztastic
exclamation: egads
funny phrase: even your grandma can enjoy



in storefront @ product-level:

SUPERZOOMY
Frizzybee the frisbee!
It's unique.
It's spazztastic!
It will make you say "egads!"
For hours of entertainment that even your grandma can enjoy.



hey, this is like grown-up mad libs!!

so, can i achieve this with a few new database columns, and a redesigned viewPrd.asp...?

thanks again