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One Page Check Out & Incompletes

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joshs View Drop Down
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    Posted: 11-October-2010 at 8:42pm
Is there anything built into the programming to see where the on the onepagecheckout incomplete orders stop.

For instance customer incompletes order at the shipping field.

Is there any way to get that information with the current system?
Josh Shirley
josh@windsurfutah.com
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Post Options Post Options   Thanks (0) Thanks(0)   Quote ProductCart Quote  Post ReplyReply Direct Link To This Post Posted: 12-October-2010 at 12:53pm
Hi Josh,

We're checking with the development team. We'll post back soon.


Edited by earlyimp - 12-October-2010 at 12:53pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Guests Quote  Post ReplyReply Direct Link To This Post Posted: 13-October-2010 at 1:19am
This is a really good question, Josh. But as we've been working through the data here vis a vis our Abandoned Cart Follow-Up add-on, we haven't discovered any such data points in the PC db.

This would definitely be very valuable data from a conversion marketing perspective, indeed. If we could ferret out this kind of data, we could make some educated guesses on why the cart was left incomplete and suggest a remedy programatically on out-going email to customers who have failed to complete their order.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote ProductCart Quote  Post ReplyReply Direct Link To This Post Posted: 13-October-2010 at 2:02am
We are looking deeper into how Funnel URLs are handled in Google Analytics and whether there are ways to capture the various steps of the One Page Checkout process.

Tons of other applications use AJAX and have similar challenges, so there is quite a bit of information on the Web on this topic. We are just doing some research to see exactly how to proceed.

We use anchors on onepagecheckout.asp to identify different steps of the checkout process. So the idea is to find a way to leverage those by passing them to Google Analytics in a way that will let GA track the different steps.

More to come...
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Post Options Post Options   Thanks (0) Thanks(0)   Quote caughlan Quote  Post ReplyReply Direct Link To This Post Posted: 14-October-2010 at 8:34pm
Fantastic that you are looking into this!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote ProductCart Quote  Post ReplyReply Direct Link To This Post Posted: 19-October-2010 at 6:00am
The instructions that we are looking at are these ones:

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55515

Based on them, the following funnel should work:

Beginning of checkout:
https://www.yourstore.com/productcart/pc/onepagecheckout.asp

Shipping selection:
https://www.yourstore.com/productcart/pc/onepagecheckout.asp#opcShippingAnchor

Payment selection:
https://www.yourstore.com/productcart/pc/onepagecheckout.asp#opcPaymentAnchor

... where:
(1) "www.yourstore.com" is your domain name
(2) "productcart" is the name of the ProductCart folder, which is typically renamed (e.g. "store", "shop", etc.).

Let us know how it goes.
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